FURNISHING IMAGINATION

by STACEY MARCUS photography by HOLGER OBENAUS 

WHEN JAMES ANTONY HOME opened its new Dallas flagship showroom in the Design District last fall, it was a milestone moment for the Dallas furniture scene. Open to the public, the wildly popular store concept redefines experiential retail, empowering customers to customize every piece of furniture for their home. All items in the beautifully appointed “Furniture Guideshop” can be completely personalized in a robust array of stocked fabrics and finishes with the expert guidance of on-site interior designers and cutting-edge online furniture configurators. Remember the childhood joy you had cherry-picking only your favorite sweets at the candy store? At James Antony Home you can reconnect with the wonder as an adult by selecting furniture that aligns with your personal taste.

The company has planted strong roots in the heart of the Dallas Design District from which to grow its brand. James Antony Home offers access to an elevated design experience through its luxury Furniture Guideshop concept, where customers can touch, feel and relax in crowd-voted favorite pieces from its extensive range of furnishings. With over 300,000 customizable items that are made in America, James Antony Home is brimming with inspiration and ideas, whether you are looking for a new sofa or outfitting your entire dream home. Many people come in for a specific piece and end up furnishing their whole residence after they experience the joy of creating a bespoke piece of furniture.

The luxury shopping experience includes working with an on-site interior designer to customize every detail of a piece, from the fabric to nailheads and everything in between. Clients are invited to interact with state-of-the-art furniture configurators and engage in the design process in a way never before possible. In-store customers are able to see furniture before they order it, using touch screen monitors and online customization tools. With a lot of the guesswork taken out of the process, products can be displayed on the screen in the fabric, wood finish and detail the customer desires. The company sees augmented reality becoming a part of the shopping experience, allowing customers to fully preview products in their own homes.

Customers can also peruse the full catalog of available furniture, accessories, lighting and original artwork. The latest collectible exhibition, Agave Dreams, by James Antony himself, features stunning abstract glass on acrylic desert scenes and is available exclusively in-store.

Customers are encouraged to preview top brands on the website and to drop by the new location for a home shopping experience like no other!

Stacey Marcus is a Boston-based freelance lifestyle, luxury and travel writer. Her works have appeared in Art New England, Boston, Boston Common Magazine, Coastal Design Magazine, Charleston Style & Design, Modern Luxury Chicago, Ocean Home Magazine, Playboy.com, RD.com, and many others. A lover of big words and little white dogs, Stacey’s biggest joys are found in life’s simple moments.