FANCIFUL AFFORDABILITY

by ALAENA HOSTETTER photography by HOLGER OBENAUS

IN A SEA OF HIGH-END home design stores, the success of the Design District’s Furniture To Go proves that DFW has a thirst for budget-friendly yet head-turning home furnishings. The business has grown by leaps and bounds over the last five years since its founding. It currently occupies a 50,000-square-foot showroom—a rather large footprint in Dallas’ design Mecca—with sights set on expanding to a second location in the suburbs in 2020.

On a quest to continually expand its reach, Corey Burnett and his girlfriend/business partner, Melissa Marron, recently began designing original furniture for Furniture To Go’s expanding inventory.

“Besides being affordable, we’re known for really eye-catching pieces,” says Burnett, who, with Marron, dreamt up a 12-foot-tall throne chair out of solid mahogany for their inaugural collection. “It’s a very ornate, baroque wood chair. It’s beautiful. We wanted to do something different, something big and bold.”

That predilection for big and bold has gotten the company noticed by productions that are known for over-the-top spectacle. According to Burnett, the National Ballet of Ukraine, rapper Post Malone’s music festival, Posty Fest, and a local quinceañera convention all sourced showstopping pieces from Furniture To Go. “We supply a lot of events, weddings, parties and music videos,” he says.

Speaking of center stage, additional spotlight-worthy items designed by Furniture To Go include 7-foot-tall by 6-foot-wide mirrors with ornate baroque or regency-style frames. One of the company’s biggest sellers continues to be cowhide rugs imported from South America that are dyed in a mind-boggling variety of finishes, including any color or animal print you can think of.

Outdoor furniture has recently been added to Furniture To Go’s lineup as well. “We dabbled in outdoor furniture before, but we’re growing this side of our business because we’ve seen a real need for affordable outdoor options,” Burnett explains. “There aren’t a lot of companies that sell affordable outdoor furniture. We’ve put a lot of time and energy into finding products that everyone can afford.”

Whether for the great outdoors or the intimate indoors, Furniture To Go carries a staggering 20,000 different items, which amount to furnishings in every category for many different aesthetics. On hand are 100 different sofa and sectional options, hundreds of different dining sets, and nearly 50 different mattress selections that are handmade in Dallas specifically for Furniture To Go.

“When people buy our mattresses, they’re supporting local business,” Burnett says. “They have a 10-year warranty, and you can get it switched out the same day if there’s an issue.”

Mattresses come in pillow top, plush top and Euro top options, as well as those made with memory foam and a new technology called “serene foam,” which employs billions of microscopic air capsules to make it more breathable. “It’s supposed to be better than memory foam,” Burnett says.

A new line containing copper-infused latex foam just hit the showroom floor, capitalizing on the potential health benefits of copper.

In a mattress marketplace where prices run the gamut, from hundreds to tens of thousands of dollars, customers can be assured that no mattress costs more than $1,000 at Furniture To Go, and prices start at a mere $100.

Whether you’re a college student, first-time homebuyer or business owner who wants to keep costs low when furnishing a space, Furniture To Go has carved out a niche that caters to affordability-minded folks.

“We know who our customers are—Airbnb hosts, real estate developers, restaurateurs and people furnishing their own houses,” says Burnett. “We just try to stay in our lane and serve our customers as best as we can.”

Alaena Hostetter is a content strategist, editor, and journalist who writes about art, design, culture, music, entertainment, and food. She can be reached via her website alaenahostetter.com.